Areas of Expertise

Digital Content
Editorial Planing
Content Management
Content Strategy
Project Management
Field Reporting
Social Media


beIN Sports/ Al Jazeera Sports Channel – Doha, Qatar

Freelance Journalist (November 2005 – February 2006)
Journalist/Producer (February 2006 – December 2006)
Senior Journalist/Senior Producer (January 2007 – December 2013)
Senior Editor/Senior Producer (January 2014 – July 2016)
    I started working with beIN SPORTS/Al Jazeera Sport in late 2005, few days after launching their first ever website. I provided content and planning support for the special online coverage of the 2005 West Asian Games and the 2006 African Cup of Nations, in addition to other projects like Year-In-Review.
      In February 2006, I moved to Doha to head the production of the “2006 Asian Games” microsite.
        Through perfect planning, extensive research, and hard-work from every team member, we provided unprecedented Arabic language coverage of the continent’s biggest multi-sports event, and it was one of the main factors that led to aljazeerasport.net winning the “Best Website Award” in the 2007 Pan Arab Web Awards.
          Over the following seven years, I headed the production process of microsites dedicated to covering:
          • Olympic Games
          • FIFA World Cup
          • AFC Asian Cup
          • Arab Games
          • UEFA European Championships
          • La Liga
          • Serie A
          • Ligue 1
          • NBA
          • UEFA Champions League
          • ATP Qatar ExxonMobil Open
          • WTA Qatar Total Open
          • Formula 1
          • IHF World Handball Championships
                                    Meanwhile, I provided on-field reporting at UEFA EURO 2008 and several international-events in Qatar that included:
                                    • IAAF Diamond League
                                    • IAAF World Indoor Championships
                                    • FIG Artistic Gymnastics World Cup
                                    • MotoGP - Qatar Grand Prix
                                    • Soccerex Global Convention
                                    • Aspire4Sport
                                    • CHI - Al Shaqab 
                                    • AIBA World Boxing Championship
                                    • Al Kass U-17 International Cup
                                                    I also created content to cover:
                                                    • Winter Olympics
                                                    • Tour de France
                                                    • MLB
                                                    • NFL
                                                    • NASCAR
                                                    • Tournoi de Toulon
                                                              As a senior editor during my final two years at the channel, I was responsible for creating editorial plans and collaborating with our team of journalists and digital media specialists to efficiently create and publish our daily content, with focus on video.

                                                              • Qatar Tennis Federation – Doha, Qatar

                                                              Media Committee Member (October 2010 – January 2012)
                                                              • Produced high quality Arabic language editorial content that included news, features and press releases.
                                                              • Launched Social Media services to promote major events.
                                                              Laurel International Management – Doha, Qatar
                                                              Researcher at Arab Games 2011 (November 2011)
                                                              • Contributed to establishing an unprecedented database of Arab Games historic results.
                                                              Laurel International Management – Doha, Qatar
                                                              Journalist at IAAF Doha Diamond League (May 2012)
                                                              • Transcreated editorial content for the 2012 IAAF Doha Diamond League
                                                              Marketing & Sales

                                                              Medlevant Shipping/Hapag Lloyd Container Line – Alexandria, Egypt
                                                              Business Development Officer (January 2004 – October 2005)
                                                              • Conducted Market Research and Analysis that provided valuable insight to decision makers
                                                              • Designed and created promotional and advertising material, in addition to PowerPoint presentations.
                                                              • Created the editorial content for press releases, newsletters and promotional publications.
                                                              • Used sales information and clients feedback to produce detailed performance reports
                                                              • Built a powerful electronic database of actual and potential clients
                                                              • Designed document forms that facilitated the workflow inside the organization and increased the productivity of employees
                                                              • Performed regular direct sales tasks that ranged from prospecting to negotiating and closing the deal
                                                              Alawi Tunsi & Bros. – Jeddah, Saudi Arabia
                                                              Marketing Coordinator (June 2002 – May 2003)
                                                              • Administered the process of training employees on their first experience with windows-based computer systems
                                                              • Designed and implemented a modern filing system
                                                              • Co-ordinated the communication process with the other departments in the company
                                                              • Developing the marketing strategy of a number of recreational projects